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A few days ago, the Chinese Koi lottery triggered a lot of social networking “ Lucky charm ” heat , However, such a hot activity is allowed to cool down slowly , And then forgotten , Is it a pity ？ Sure enough , The marketing numbers with keen sense of smell rubbed this wave of heat accurately again , They started their own drainage actions , With the help of Koi's enthusiasm, they are crazy to drain water into their own community .
So in today's content , Let me summarize the operation methods adopted by those communities that have successfully caught up with the popularity of Koi , Help everyone with the drainage work .
One 、 emphasize “ Lucky charm ” Gimmick
Long before the various Raffles ,“ Lucky charm ” Because of its auspiciousness and good luck , It is not a strange word for everyone , See the koi , Just for the sake of good luck, everyone is willing to turn around , So as long as we emphasize these two words, we will increase the probability of further publicity .
besides , With the lottery of Alipay China Koi ,“ Lucky charm ” These two words have become the most popular words in the past week , therefore If you want to rub his heat for drainage, you have to make these two words appear more frequently , The current situation is that people are used to lottery , But for smoking “ Lucky charm ” Still enthusiastic .
Two 、 Subdivide the lottery field
I believe that recently, we must have been brushed by the activities of drawing Koi from major universities or cities , In fact, this is the potential energy of the borrowed Alipay Koi pumping activity , It is also a little use of our fluke mentality , But the problem is , A lottery as big as Alipay , If there is no strong financial support behind it, it is difficult to achieve , So these operators had an idea , Start to subdivide the lottery field , Draw a lottery on a small scale , For example, the major universities have confessed that they have drawn from the wall “XX University Koi ”, And such as “XX Urban Koi ” The city lottery 、 Industry lottery, etc .
The user's heart is still full of ideas about the Chinese Koi lottery, which will certainly stimulate their enthusiasm to participate in this small-scale lottery , So the prospect of this type of lottery can be said to be very optimistic .
3、 ... and 、 Entice users
In fact, careful analysis These activities of drawing Koi , There are always oneortwo seductive words in their copywriting , such as “ Contract lipstick for the rest of your life ”“ Let you have enough to eat and drink for the rest of your life ” wait , In fact, this expression has the same meaning as accurately listing the number of prizes , But the effect of expression is quite different , The former accurately points out the changes that will be brought to your life once you win the prize , It can form a strong temptation to users , So as to encourage them to participate in the lottery more actively .
To make a long story short , The above three points explain in detail how to use “ Lucky charm ” The waste heat of the community will drain away the waste heat of the community , Friends who haven't hit the hot spot should plan quickly , Maybe because “ Lucky charm ” And the next community of fire is yours ！
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- editor LQL
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