The red flag has become a new business card, which is the victory of Chinese automobile culture

Wechat automobile2022-05-14 19:33:21
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Introduction

Introduction

New red flag H9+ As a representative of Chinese luxury brands , It's a red flag for “ Ingenuity ” The latest interpretation of , With a red flag H9+ For the latest expression , FAW red flag is also committed to letting the auto market see Chinese cars .

Author Li Sijia

Editor in charge: Xu Jinkai

Editor Zhu Jinbin


From made in China to made in China , From steady follow-up to leading , From market transfer to technological equality …… In recent years , More and more Chinese enterprises continue to show the world the temperature and strength of Chinese brands , Create bright brand business cards .


The same is true in the automotive industry . From zero to one 、 mastermind with painstaking effort , The road from one to infinity continues to open up 、 Create more possibilities , Along the way , Make a strong voice for Chinese auto brands .


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And it's the sixth “ China brand day ” Of 5 month 10 Japan , China Automobile Industry Association and FAW red flag are held at the right time “ See Chinese cars ” Brand tour national red flag station . Activity , FAW red flag brings new high-end customized products H9+, With the most cutting-edge technology and the ultimate aesthetic style, it makes another strong voice for Chinese automobile brands .


As the leader of independent high-end luxury brands under the background of independent rising times , FAW Hongqi adheres to independent innovation , Stick to the value and quality in the changing times , Achieve the light of domestic products in the breakthrough of the track , Use brand 、 product 、 The power of Technology , Inject high-quality development force into the rise of national brands and industrial innovation and upgrading in the field of high-end luxury cars .


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New red flag H9+ The way of courtesy


as everyone knows , In Chinese traditional culture ,“ The ritual ” It symbolizes the order and norms of all things in heaven and earth . and “ The ritual ” The heritage of , Not just the internal norms of thought and action , It also extends to external things such as automotive products .


Time flows for thousands of years , Culture is endless .


For the new era “ New noble people ” for , A car is not just a means of travel , It is also a business card to highlight status and convey taste . When you love traditional culture , When you strive for perfection in modeling design , When you have a high demand for space power , Then you need a car that can show your status 、 A car with Chinese feelings and cultural heritage .


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Because it is both personality 、 Self identification of identity , It's more about life 、 For a career 、 To my partner 、 To my family 、 Treat yourself with courtesy . And the new red flag H9+, It is a courtesy car carefully built for distinguished Chinese users .


As a red flag brand, for “ The ritual ” The latest understanding of , New red flag H9+ In perfect use H9“ Five new nine tripods ” Based on the navigation technology of , Comprehensive system upgrade 、 Comprehensive and exquisite products , Have a brand new “ Ultimate fantasy ” Vision of 、 auditory 、 The sense of smell 、 Tactile and perceptual experience , Bring... To users “ Traditional Chinese culture ” And “ Oriental Aesthetics ” The feast of .


New red flag H9+ The first point of courtesy , Is reflected in its “ Ceremony with ceremony 、 be really a most unusual and quite individual beauty ” On the way of design .


As a country with long cultural accumulation and aesthetic attainments , Since ancient times, China has a set of aesthetic system that it is good at , Such as combining hardness and softness 、 Harmony between yin and Yang . And reflected in the new red flag H9+, Is to use “ Ceremony with ceremony , be really a most unusual and quite individual beauty ” Decorated modeling design , Let the whole vehicle have regular and strong lines , It also integrates the soft outline and arc . Match over 5300mm Super long body , Solemn and steady black car paint or dignified and beautiful two-color combination car paint , Make the new red flag H9+ It has achieved a high degree of integration between the usual calm and luxury of Hongqi car and the unique atmospheric elegance of Chinese Architecture .


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The body side B Column position “ Long term ” The logo is embellished on it , Express the joy and prosperity of Chinese traditional culture 、 Reach the long-term auspicious moral , For the new red flag H9+“ Ceremony with ceremony 、 be really a most unusual and quite individual beauty ” The way of courtesy , The finishing touch on the painting .


On the interior , New red flag H9+ Liken it to a guest “ Enjoy the gift ” Of “ Oriental artistic conception ”.


The central axis layout is adopted, and the cockpit symbolizes the circle of the sky and the place 、 Profound implication , The shape of the middle handrail, which runs through the front and back, reflects a kind of outside the aesthetics of heaven and earth “ See through ” and “ Overall perspective ”. To a certain extent, this design is for car owners or rear guests “ Heavy principle ”、“ Looking at the overall situation ” Your style 、 The insinuation of a broad mind .


meanwhile , People who are decent and generous are by no means ordinary people , Products that are well aware of users' needs in design and function also do not exist in general , The two hit it off . therefore , New red flag H9+ Of “ High-end ” On the one hand, the meaning of positioning depends on the product itself , On the other hand, it comes from the user circle .


The way of courtesy , Naturally, the unparalleled way of safety .


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New red flag H9+ Adopt independent research and development 、 Industry leading “9H” Hard armor body , And configuration 8 Two airbags and two “80” Safety tires . meanwhile , With the whole car 5 A camera 、3 A millimeter wave radar and 12 Supported by an ultrasonic radar 19 Driving AIDS , Plus the advanced active brake assist system and lane keeping assist system , Guard every trip in an all-round way .


And safety is not just about driving , More information security and health care .


New red flag H9+ Configuration with independent technology “ Full path protection 、7 Heavy firewall ”, Meet the most stringent information security requirements at home and abroad . In terms of health , New red flag H9+ Adopt healthy and environment-friendly interior materials , With “C-ECAP Platinum grade ” Ecological space and country “CN95 Smart health cockpit 9A Level certification ” technology , Bring fresh and clean air to users 、 The guardian of lasting health .


Besides , As an exclusive custom car , New red flag H9+ On a series of charm points , There are also a series of rich connotations 、 The details are exquisite 、 Show respect for custom projects . Including a new grille from the shape of Chinese lanterns 、 Inspired by sundial “ Huaxi ”、 To promote the art of the Forbidden City “ Hong, ” Wheel hub and other shapes showing the beauty of the East , Can be freely selected by users .


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More Than This , In vehicle 300 Composed of more than dot matrix lights “ The flag is shining in the starry sky ” The top decoration is streamer and colorful ;“ The plum blossom ”、“ Magnolia ”、“ landscape ” And other intangible cultural heritage embroidery decoration can be seen in the ceiling or door interior trim panel ; in addition , And the stereo mask 、 Head restraint embroidery 、 Interior trim panel material 、 Seat quilting 、 Enjoy the wine cabinet 、 Welcome pedal, digital central control and other extremely rich configurations are available for customization and option .


so to speak , New red flag H9+ All kinds of profound details derived from Chinese traditional culture 、 The exquisite skills of craftsmen in big countries and the details of excellent quality made by themselves , Together with its ultimate five senses experience , Together, it constitutes the ingenuity, courtesy, respect and enjoyment of the new red flag to the owners of new noble people .


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Great country ingenuity and China's business card


since 1958 In, the first red flag car was born , Red flag is not only an automobile brand , Or a deep feeling and sacred memory . and 2018 After FAW released the new red flag brand strategy in , Red Flag brand not only inherits this feeling and memory , More so “ Chinese new nobility and delicacy ” Our brand concept enters the market .


A modest, self-disciplined gentleman , Warm as jade .


Compared with many brands fighting wantonly , Strong expansion of market share , The red flag is more like a gentleman without weapons , Not clinging to what is defined as a more concrete existence , Always be honest and polite “ Chinese luxury ” Open up a new world . Its products B Class limousine red flag H5、 Enjoy the ultimate driving pleasure C+ The red flag of the brand-new benchmark of class car H9 And full-size smart pure electricity SUV The red flag E-HS9, The product temperament reflected , All is so .


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And this is the new red flag that makes a strong voice for Chinese auto brands H9+, It also continues this quality .


From the product details , There is no lack of bits and pieces that embody Oriental Aesthetics ; From the perspective of product building , New red flag H9+ As an elaborate customized courtesy car , Combine Chinese traditional culture with the beauty of the East , by “ New noble people ” Provide special car options ; From the market outlook , New red flag H9+ It also makes up for the gap in the high-end customization market of Chinese brands , Inject Chinese brands into the market for what is “ Ingenuity, high-end customization ” A new expression of .


therefore , New red flag H9+ There is no doubt that the red flag is deeply displayed as “ National car ” The brand image of , Shoulder the important task of strengthening China's automobile industry entrusted by history , With the goal of building national industrial pride , Will continue to lead the vigorous development of China's automobile industry .


And with a new red flag H9+ Launch as the starting point ,“‘ See Chinese cars ’ Brand tour national tour ” Officially opened .


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Combined with the sixth “ China brand day ” The node of , New red flag H9+ Showing the red flag car “ National car model ” Image at the same time , It is also a new product developed with high-end brand 、 New technology 、 New breakthroughs are at the core , Show the world the high-end and upward confidence of Chinese auto brands , Further enhance the overall awareness and influence of Chinese brands .


Just like the party secretary of FAW Group 、 Chairman Xu Liuping said in his speech ,“ The Red Flag brand holds high the banner of building a high-end national automobile brand , Continue to strive to be the leader of the industry , Strive to build a number of leading industries 、 Excellent products loved by users , Provide... To consumers ‘ Brand leads 、 Product excellence 、 New technology 、 superior quality 、 Ultimate pleasure ’ A wonderful trip and a wonderful life .”


China's automobile industry has developed so far , Sharpen forward in sharpening and collision , Chinese auto brands also started from scratch , Create a sky of your own . And Chinese auto brands should move higher and farther , There is no doubt that more high-end brands and more competitive products are needed , This is also what independent brands have been doing .


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FAW red flag carries the feelings and expectations of China's automobile industry , As “ The eldest son of the Republic ” It's from 2018 Since the release of the new brand strategy in , Have succeeded in carrying out an assignment , The brand has accelerated upward 、 Breakthrough in technology iteration and rapid increase in sales , Created 4 Annual sales growth 63 Times the industrial miracle , The cumulative number of car owners exceeds 70 ten thousand , Become a leader in the field of high-end automobiles “ China business card ”.


And the new red flag H9+ As a representative of Chinese luxury brands , It's a red flag for “ Ingenuity ” The latest interpretation of , With a red flag H9+ For the latest expression , FAW red flag is also committed to letting the auto market see Chinese cars .


so to speak , Red flag has verified the feasibility of Chinese auto brands taking the high-end luxury route , Telling the inevitable success of the quality of ingenuity -- The success of red flag is the success of Chinese automobile culture . Start with it , Undoubtedly, it can provide a blueprint for the upward development of other independent brands , Add cultural confidence .


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Li Sijia

The head of the anti coriander Alliance 、 Long term occupier of elegant block on the first floor of the commune


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THE END

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