Car prices are generally rising. Why is it a good time to buy a car now?

Wechat automobile2022-05-14 19:32:15

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“ Prices ” Has become a 2022 Keywords of China's automobile market in . Because this year, affected by the international situation , Commodity prices took off across the board , The raw materials for making cars are rising all the way . The new power of making cars with small volume has increased this year 2 The wheel even 3 Round price . Xiao peng 、 Weilai and other brands have increased by more than 10000 yuan . The new energy products of traditional car companies such as Mercedes Benz and BMW have also risen for a round .

 

It is reported that , Affected by the shortage of global supply chain and the continuous sharp rise in the prices of some upstream raw materials , SAIC Volkswagen brand since 5 month 11 Japan 0 Click to increase the manufacturer's recommended retail price of the model . The price increase involves new energy models of SAIC Volkswagen ( contain ID. Pure electric series ,PHEV Plug in hybrid series ), The increase is 3000 Yuan to 5000 yuan ; The increase of fuel models is 1000 Yuan to 3000 yuan .


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This wave of rising prices from electric vehicles to fuel vehicles , Mainly due to the shortage of chips 、 Subsidies for electric cars back slope 、 Raw materials rose 、 The shortage of supply chain caused by the epidemic and other factors . And for those who are in full swing “ Prices ” For car companies , This is indeed a test for raw materials and suppliers , Because this wave of price rise may be far from over .

 

01

The price rise of the automobile industry is helpless but reasonable

 

Many consumers will be curious , Why is a product of more than 100000 or even hundreds of thousands , It will rise by thousands of Yuan due to the fluctuation of raw materials , Even many consumers think that this kind of cost fluctuation car prices “ Bear with one's patience ” No. It'll be ok . The reason behind this is that in recent years, with the increasingly rich configuration of cars , Bicycle profits in the automotive industry are getting lower and lower .

 

First of all, the fluctuation of raw materials is very large .2021 Lithium hydroxide rose year by year 357%, To 2022 It's up again in 2000 887%,. Nickel rose in the first quarter of this year 60%, Cobalt rose in the first quarter 30%, Aluminum rose in the first quarter 27%. This has reached the point of sharing the cost of each car , It's completely impossible to ignore .


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Secondly, as the automobile industry enters a new era of electrification and intelligence , There are more and more configurations on cars , However, the pricing system of products still follows the pricing system of the previous pure fuel era , This in itself is not very scientific . But because the auto industry is getting more and more involved , So that no one dares to break the pricing system .

 

So the relationship between various car companies “ The arms race ”, Leading to the increasing competitive pressure of automobile enterprises , The profit margin of single car is getting lower and lower . Now most car companies will control the profit margin of single car at a very accurate figure , So in fact, any disturbance of any supplier in the international market , Will have a great impact .


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So that's why this wave of price increases , The price of new cars will rise first , This is because the new power of car making has very limited control over suppliers , And because the sales volume is very small , So any cost increase left behind “ Pebble ”, When it comes to the new power of building cars, it will stir up a huge splash .

 

At the end of the day , The automobile industry chain involves all aspects , The of product price is not only related to the car enterprises themselves , It also reflects the current situation of the whole automobile industry chain . This wave of price increases will help the whole automobile industry chain tide over the period of operating pressure , It is also conducive to the long-term and stable development of the market .

 

02

Now is the price low for some time to come

 

Why do consumers feel a little uncomfortable with the rise in car prices ? Because now consumers are used to cars “ It should be cheaper and cheaper ” This setting . From Chinese consumers 90 When I came into contact with private cars in the S , Prices are soaring... Everything , Only the price of cars does not rise , It's getting bigger and bigger , More and more configurations , The price is getting lower and lower .

 

This is largely due to the fact that China's automobile industry is in a period of rapid development . With the industrialization of China's automobile industry 、 More and more automation , As the upstream and downstream industrial chains become more and more mature , This makes the cost of making cars lower and lower . Chinese consumers can get cheaper and cheaper , Better and better cars .

 

Especially in these years , Consumers can clearly perceive the rapid changes in the standard configuration of cars . Even back to 4 Years ago , Intelligent driving assistance is a very advanced configuration , Such configurations as brake assist are rare ,L2 Level driving assistance is rare .


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But now intelligent 、 Active and safe configuration has been a regular choice for consumers with more than 100000 yuan . For example, the products of SAIC Volkswagen are almost standard in the whole vehicle line at present ACC Adaptive cruise 、 Start stop and energy recovery system, etc . At the same time, intelligent driving assistance system 、 Smart car coupling system 、 Advanced technologies such as head up display are widely used in new cars . Of course , This is also one of the main reasons for the current shortage of chips .

 

For consumers who want to buy a car in the near future , Now is a good opportunity to buy a car , Because judging from the current price trend of raw materials , The price surge in the auto industry is far from over , It's definitely a good time to start now .


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