Affected by the global epidemic , The turnover of offline stores fell sharply in the first half of the year , It gradually recovered in the second half of the year .
This has caused heavy losses to many offline stores , Many stores have closed , Some stores are still facing severe tests .
How to choose smart digital management , To make better profits ？
After the epidemic, pain points frequently appeared in offline stores
No income from the epidemic , Rent pressure is high . After the epidemic , The continuous expansion of industry giants and the high profit of third-party platforms , The pressure makes the merchant breathless . So how do offline stores operate through smart digital , For rapid economic recovery and sustained change ？ Micro program editor combines several cases to analyze ：
How to drain Tuoke
After the outbreak , Increased customer churn . The traditional way of drainage promotion has long been out of date , Offline stores are anxious to drain customers, but they can't find a good way . Merchants can help stores lock customers through the membership system , Reduce the loss of regular customers .
How to push accurately
Big data platform based on consumer behavior , Provide accurate analysis for merchants , Directly target the target population , Develop the target group into their own members . take “ Traffic ” Turn into “ Reserve ”. Businesses through digital membership management system , Accurate automated marketing to all members , Improve store member Loyalty , Improve member repurchase rate , So as to achieve the purpose of draining and expanding customers .
for instance , If a member likes sweet food , The next time there is a new product with sweet taste in the store , The system will accurately push the information to him , So that the member doesn't have to think too much , You can easily find the food you want . This increases customer stickiness , Make members the of the store “ Loyal fans ”.
Can offline stores also carry out intelligent digital operation ？
It's OK for most businesses . Intelligent digital operation of offline stores is an inevitable trend , After the epidemic, it is the golden age of digital transformation of offline stores . In the era of rapid development of the Internet , Businesses only through digital management , To help offline stores improve business efficiency , Increase store turnover , Make full use of store data , In order to maintain an advantage in the industry competition .
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