after 2020 The ups and downs of the education market in ,IT The positive trend of vocational education industry is obvious , From the rapid development of digital economy to the demand for talents , To the state's favorable policies for Vocational Education , as well as IT The development trend of the leading companies in the education industry , You can see IT The vocational training industry is 2021 There will be great development in this year , According to the prediction of China business intelligence network 2023 year IT And Internet training may reach 680 Billion yuan market scale , The next two or three years will be IT Vocational training industry is developing rapidly .
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Let's talk about the good policy first , according to “ the 14th Five-Year Plan ” planning , In the next five years , The key words of China's development are “ High quality development ”“, High quality economic development promotes the rapid development of digitalization , The corresponding requirements for talents have changed from medium vocational technical skills to high-end technical skills ,IT Technical talents have become an important economic support for a long time now and in the future ,IT The large-scale demand for technical talents has a great impact on IT Vocational training is of great benefit . The policy of vocational education is clear , High quality development of vocational education , Fully mobilize social resources , Actively promote enterprise participation , Vigorously promote the integration of industry and education 、 School enterprise cooperation , From the national level, it gives enterprises the opportunity and policy to deeply participate in higher vocational education . Judging from the above ,IT Vocational training track may have a leap forward development in the next few years .
This article will focus on Darnay 、 Wisdom transmission 、 Qian Feng 、 Bluebird is a case study 2021 year IT The development trend and Prospect of vocational training institutions , The above cases are the current cases in China IT The top companies in the scale of vocational training , About every 5 There will be 1 Choose one of them for training . Through to IT The history and development of the training company , Business layout changes , Business strategy direction and other angles , analysis IT Vocational training institutions 2021 The focus of the year is , And according to the current trend, we can speculate the possible industry pattern .
Da Na 2021 key word ： Privatization
Dane was founded in 2002 year , It is the largest one in China at present IT Training institutions , Market share 4.31% about （2019 China business intelligence network data ）. At the beginning of its establishment, Dane's main business was adult distance video teaching IT Vocational training , And for years 30% To 50% The growth of , And with this business advantage in 2014 US stock market in , Main camp IT Darnay's scientific and technological achievements in training have also entered the fast lane .
However , On NASDAQ , Daney has not been smooth , Because Daney didn't submit his annual report on time , And the relevant annual report was issued after two extensions . According to the relevant financial reports , Danet technology in 5 During the year, there has been a false increase 6.3 Billion yuan of business income . Because of the above effects , Plus domestic “ Tuition loan ”“ Overlord provision ” And so on , Dane has made a major adjustment to the overall development model of the company ,2020 year 12 month 8 Japan , Daney Education announces , Its board has received a non binding preliminary offer from its founder and chairman, Han Shaoyun , If the acquisition is completed , Daney education will be completed “ Privatization ”, And delisting from Nasdaq .
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According to the latest financial report , At present, Danet's adult education business is in a slump , But children's programming and so on K-12 The education business is growing rapidly .2020 Years ago 9 Months , The total number of students enrolled in the adult education business decreased year on year 35.9%; To participate in K-12 The total number of students in education programs has increased year on year 50.4%.
Based on the above information analysis , Da Na 2021 The annual layout is likely to lead to “ Matthew effect ”, Increase the horsepower and work in the dimension of children's programming , from “ Kids can learn to program , Adults can choose to learn IT” Look at , The total size of children is larger than that of adults IT The total amount of vocational training , If Dane pays more attention to children's programming in the overall business layout , Maybe have a chance to be the leader of children's programming track . however , adult IT Training is not optimistic , Maybe in the last two or three years, we have reached adulthood IT In terms of training scale, it can also maintain its position in the world , But there's a lot of uncertainty in the longer term ahead , adult IT From the perspective of word-of-mouth, the market satisfaction of training is not high , And the market will not give enterprises too much time to adjust , All of you are running fast , Catch up may only be in the day and night .
The key words of intelligence education ： list
Podcast was founded in 2006 year , It is the second largest one in China at present IT Training institutions . Training courses include IT He pan IT train ; Brand has dark horse programmer 、 Erudite Valley （ on-line ）、 Specialized college 、 Kuding fish 、 Chuan Zhi Hui 、 I'm not sure ; Short term training line has 19 A direct branch school . Chuanzhi's market share is about that of Darnay's 1/3, But brand communication is obviously better , Baidu information search volume is up to 7W+, Wisdom transmission 23W+, The coverage of intelligence communication is significantly greater than that of Darnay . In the teaching mode , Face to face teaching in the core area , Other regions adopt dual teaching mode , Can build a good reputation , And cover more students .
2021 year 1 month 12 Nich education is listed on Shenzhen Stock Exchange , Become China “ The education industry A stocks IPO The first one ”. Financial performance ：2017-2019 Compound growth rate 15%;2019 Annual operating income 9.21 Billion , gross profit 50% about , Net profit 1.8 Billion .（ Data from sina finance and Economics ）
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After Chuanzhi came into the market , I have experienced “2 month 19 A quick callback ”“ Independent director resigns ”“ Short term trading Apology Statement ” Other events , It has a certain impact on the stock price of Chuanzhi , But in theory, it will not shake the foundation of business development . however , There's a key business point that's being focused on “ There is no mention in the company's prospectus of suspending children's programming products ”“ The company has been steadily and orderly development of children's programming online training “ Kuding fish ” Business .”, Facing questions from investors , Chuanzhi replied as above , It makes people think , Is it going to grow up like Darnay IT Vocational training focuses on , Change to focus on children's programming business , Or is it , The two business directions of adults and children are parallel .
Based on the above information analysis , Chuanzhi is on the market , With the support of abundant funds , Brand communication is further expanded , adult IT Vocational training is still its key business direction , And in the discipline development is also constantly adjusting . stay 20 year 7 month , Chuanzhi held a summer course conference and announced that the training duration will be increased to 9 Months , On the one hand, the extension of class hours can improve the technical level of students , Promoting employment ; On the other hand, tuition fees have increased accordingly , Increase revenue , Whatever it is , It's very beneficial to the development of the enterprise itself , But for students, the time cost and economic cost have increased significantly , The willingness to choose training institutions may decline , Once there's a problem with employment , The reputation of students will decline , It will directly affect the healthy development of intelligence transmission . also , We can see that Chuanzhi actively arranges children's programming , There is enough preparation in K12 Quality education has won a place , Maybe it's a big move to catch up with and surpass Darnay's children's programming .
Qian Feng 2021 key word ： employment
Qianfeng was founded in 2011 year , The annual enrollment is 2 All around , The business covers IT、 extensive IT train 、 Qualification training 、 Enterprise training and so on , In the short term IT The training business is divided into four sub brands , Qianfeng education 、 Good programmer 、 I'm going to study in Keding school （ on-line ）、 Little lion College ; Qualification training includes soft test 、Adobe authentication 、PMP authentication 、 Red hat RHCE Certification courses . Although established later than Chuanzhi 5 year , But Qianfeng is developing very fast , There are quite a few of them （18 city 22 It's a campus ）. It's a face-to-face course , play “ The high quality 、 High experience ” idea , from PC There is less public opinion in search , Give priority to face-to-face teaching 、 Adhering to the original educational service concept has a positive impact on the final formation of user reputation .
Qianfeng operates independently , Revenue data is not public . From the business layout and employment data of Qianfeng in recent years, we can analyze the current development trend and possible future layout trend .2020 Since then , Qianfeng has launched its sub brand Xiaoshi college 、 Fengyun wisdom 、 Fengqiyoulian has three brands , Little lion college is mainly engaged in CG Design training ; Fengyun wisdom mainly serves for university cooperation ; Fengqiyoulian mainly serves for enterprises . From the three brands we can see that , Qianfeng has subdivided the discipline of vocational training , It's possible to go deep into the subject , Open up a new discipline breakout point , The other two brands clearly point out who they serve , It is clear that Qianfeng will focus on expanding the field of vocational education , Focus on these two business directions , Tap the potential of university cooperation and enterprise cooperation . Combined with the integration of industry and education actively promoted by the State 、 School enterprise cooperation policy , Qianfeng's business in the next few years, if it is the direction of university cooperation , It is likely to produce a new core growth point , It is expected that the market scale and revenue will have a relatively large growth , Promoting adults IT The ranking of training field has been adjusted upward .
According to the monthly employment data released by Qianfeng , For several months in a row, the average monthly salary of Qianfeng students is nearly 10K or 10K above , Obviously above the market average , It can be seen from the employment data that , Qianfeng will still be a man IT Vocational training is at the core of the business , The main “ The high quality 、 High experience ” Course , Strengthen the absolute advantage of face-to-face courses , In Darnay remote 、 In the case of Chuanzhi Shuangyuan , Qianfeng insists on face-to-face teaching , It has a huge advantage in employment , In the training industry can form a long-term good reputation , And word of mouth is an important support for the long-term development of education and training industry .
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Based on the above information analysis , Qianfeng operates independently , Focus on adults IT Vocational training , Focus on student size 、 The size of the market , On the one hand, it subdivides disciplines , Dig deep into the needs , Expand the source of students ; On the other hand, we should deepen the cooperation between colleges and universities , Tap the potential from a policy perspective , Expand the source of students 、 Revenue and social influence ; Three deep cooperation enterprises , Explore the three-dimensional cooperation mode between vocational training and enterprises , Multi dimensional revenue generation . Da Na 、 Chuanzhi has set up the children's programming track , Qianfeng still insists on vocational education , Deep cultivation of adults IT train , Maybe you can build an adult by focusing IT The new pattern in the field of vocational training .
Peking blue bird 2021 key word ： To join in
Beida Bluebird was founded in 1999 year , It is the earliest in China IT One of the training institutions .IT Training business is divided into Beida Qingniao and class workshop . Bluebird used to focus on junior high school 、 high school 、 Secondary school students , Conduct 1-3 After years of technical training, I entered the society to work , Students are positioned as software blue collar , Grassroots farmers . In recent years, , With the development of the times , Changes in market demand , Bluebird has added training courses for college students . After 20 years of development , Bluebird is all over the country 60 Multiple cities , Authorization establishes 200 Many campuses , Train trainees 80 More than .
Peking University Bluebird operates independently , Revenue data is not public . from 200 In terms of the scale of many authorized campuses , Bluebird has a good momentum of development , But with the development of the times , The advance of digitization , The demand for technical talents has changed from the basic level to the medium level , Requirements for upgrading to advanced technical level . Although Bluebird has offered courses for college students , But I didn't give up the huge foundation of junior high school students , It makes it difficult for junior and senior high school students to find suitable jobs after graduation from Peking University , This has led to a sharp decline in the reputation of Bluebird . Another factor , Campuses are based on franchising , It is difficult to ensure the stability and unity of teachers' level , After graduation, the students still face the dilemma of difficult employment , This has become an important factor in Bluebird's public opinion . In recent years, , Bluebird has made a positive development , Set up technical training courses for college students , Development of children's science and innovation curriculum , The model is still based on brand advantage , Authorized to join the cooperation .
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Based on the above information analysis , Bluebird currently has 60 Cities 200 Many campuses , In terms of scale, it has a certain advantage , adult IT Training , The target customer group is junior high school 、 high school 、 College students' , From the user group covers the current Darnay 、 Wisdom transmission 、 Qianfeng's College part , It seems to cover more people , actually , As the times change , It is more and more difficult for junior and senior high school students to get employment after vocational training , It's a big crowd. It's a pull point project . Children's training , Daney is already ahead of , The transmission of wisdom also follows , Bluebird may be able to rely on 200 A number of participating campuses have added items , And expand a different pattern . Operation , Bluebird has been taking the form of chain franchise , Franchise becomes the lifeline of operation , So far , Franchisees continue to grow , It's a good situation , But with the dynamic change of industry structure , Whether joining in can become a long-term operation strategy of the education and training industry has yet to be tested .
After the above four adult IT Comparative analysis of training institutions , It can be seen roughly that 2021 Business focus of each enterprise in , Daney continues to move forward in the first place in the industry , adult IT Training and children's programming are two parallel tracks , But it's likely to focus on children's programming ; Chuanzhi has just come into the market , Affected by public opinion, stock price fluctuation is very normal , But adults IT The vocational training business is stable and continuous , In terms of children's programming, they are not willing to be left behind , Positive layout ; Qianfeng keeps good employment data and reputation , Focus on adults IT Vocational training , And keep up with policy , Dig deep into the needs , Seek diversified business model of vocational training , It's very possible to subvert adults IT The pattern of the training industry , For the top ; Bluebird has a large-scale franchise , Expand the curriculum for college students and children's science and innovation , Further promote and strengthen the joining effect , Explore the potential of joining in . future , Just adults IT In the field of vocational training , Qianfeng and Chuanzhi are more likely to change the industry pattern , Become an adult IT An important force in the development of vocational education .