Version 9.0 of oppo overseas software store is released, and the upgrade plan helps the developers to go to sea
Sun Wenwen 2021-06-04 10:27:25

In recent days, ,OPPO Overseas software stores are brand new 9.0 Version release , This version focuses on security 、 clear 、 Three differentiated functions of saving traffic , Relying on the content and welfare system to help users achieve better download decisions . meanwhile , OPPO Overseas software stores have also brought new plans to upgrade , Get through the whole scene reach and service ability , We should open up our resources to the public and cooperate with each other , In depth linkage with overseas localization and customized operation capability , Explore new modes of overseas distribution with partners .


OPPO Overseas software stores 9.0 Version release , Upgrade gravity program to help developers go out to sea

OPPO The overseas market keeps growing at a high speed , Industry advantages enable developers

With the continuous progress of domestic core technology , Domestic mobile phone brands are rising rapidly and seizing the overseas market . According to the authoritative market research organization Counterpoint Thailand announced 2020 year Q4 Mobile phone market sales figures show that ,OPPO rely on Reno5 Excellent performance of the series , The year-on-year increase was 6%, Become sales volume Top1. Up to now ,OPPO Mobile phone business has covered China 、 Southeast Asia 、 South Asia 、 In the Middle East 、 The regions of Africa and Oceania add up to 40 Multiple national and regional markets , And more than 40 More than 10000 outlets provide consumers with product sales and services .

Accompanied by OPPO The market share of terminal hardware is growing rapidly , And Internet services . Also in overseas markets ,OPPO The purpose of overseas software stores is to provide users with quality experience , Deeply cultivate local operation , And is committed to creating a win-win cooperation of developers overseas ecology . at present ,OPPO Overseas software stores have covered India 、 Indonesia 、 Malaysia 、 Thailand 、 Vietnam 、 The Philippines and other countries and regions , The number of active users is growing rapidly , to 2021 year 3 month , The number of monthly active users has exceeded 1.3 Billion .

Depending on the OPPO“ Soft and hard clothes in one ” advantage , Application Developer 、 Game developers and even IoT And other industry partners can cooperate with OPPO Open platform to reach cooperation , Realize the rapid layout of overseas market , Explore new growth poles outside the Chinese market .


OPPO Overseas software stores 9.0 Version release , Upgrade gravity program to help developers go out to sea

Software store 9.0 Upgrade and update , Help developers improve the efficiency of going to sea

OPPO Overseas software stores 9.0 Version focuses on security 、 clear 、 Three differentiated functions of traffic , Relying on the content and welfare system to help users achieve better download decisions , Combined with product advantages, help developers solve transformation problems at the core end , Effectively help developers improve the efficiency of going to sea .

among , Local editor's selection column is in OPPO Based on the original localization strategy, it is an excellent product APP Content operations products , The local small edition of each region includes the whole network boutique applications , According to user preferences and hot topics in each region , Make application recommendation . Besides , In terms of content and form, we have added a recommendation column for boutique applications, including today's selection (Today’s Pick- Picture and text topics ) And video topics , The video content includes application introduction video and KOL evaluating , Stimulate users' desire to click , More efficiently help developers solve the problem of getting customers at the initial stage of going out to sea .

The application of welfare content is in OPPO Overseas software stores collect the application welfare information of platforms or businesses , Through the integration of application benefits, users will be able to pre download APP The product exposure of the stage , And guide users to participate in store activities , download APP Get benefits . among , Benefits include shopping vouchers 、 Video members 、 Comics, gold coins, etc , Help developers further improve download conversion rate .


OPPO Overseas software stores 9.0 Version release , Upgrade gravity program to help developers go out to sea

In the boutique APP Retrieval ,OPPO Overseas software stores are more focused on users' browsing and searching experience . In the new version , Download amount of application details page 、 Package size 、 score 、 Ranking and other core information under classification are more prominent , So that users can quickly understand the application and download . meanwhile , Add the top of the home page 、 Leaderboards and categories tab And so on , To achieve excellence APP One touch of . Search promotion combined with information flow promotion , It also helps developers to increase product exposure .

Last , In terms of security ,OPPO Overseas software stores 9.0 Version will give users a full range of security protection , At the same time to protect the legitimate APP Developer rights . One side , The store publicizes to users APP List of sensitive permissions and advertising information , The app details page shows the app's sensitive permissions and whether there are ads ; On the other hand ,OPPO Overseas software stores will strictly control resource audit standards , Increase resources, artificial test , Guarantee APP The high-quality products of , Put an end to low quality 、 Shanzhai apps are on the shelves . New version of OPPO Overseas software stores not only guarantee the user's information security and experience in the process of using the application after downloading , It also provides a more healthy environment for developers to go to sea .

“ Gravity plan ” New ways of cooperation help developers expand overseas markets

be based on OPPO Product features of the new version of overseas software stores , Developers can work with OPPO Cooperation in welfare activities and content . combination OPPO Overseas localization strategy , Assist developers to build overseas brand highlands , Get high value users with high quality content operation .

In terms of content cooperation , The software store supports multimedia content recommendation , Developers can make use of rich and interesting content, such as videos 、 The passage 、 Comment on 、 And so on , Combined with accurate recommendation algorithm , Bring more attractive application recommendation experience to users , Realize the rapid innovation in the early stage of going out to sea . at present ,OPPO The content column of overseas software stores mainly includes video cards recommended for users in the form of interesting short videos , And the evaluation card which provides users with interesting function operation guide through detailed explanation of pictures and texts .


OPPO Overseas software stores 9.0 Version release , Upgrade gravity program to help developers go out to sea

In terms of activity cooperation ,OPPO Overseas software stores open India to developers 、 Indonesia 、 Malaysia 、 Thailand 、 Vietnam 、 Festivals in the Philippines and other countries and regions / Cooperation in hot events , Further deepen the localization strategy , Catering to local audiences , So as to help developers improve their brand perception in the local market , Get the favor of users . at present , The app store already supports many types of activity templates , Developers only need to provide material information , To complete the activity configuration . For activities other than templates , You can also report “ The theme + How to play ” demand , It is up to the platform to evaluate whether it can provide customized development capability .


OPPO Overseas software stores 9.0 Version release , Upgrade gravity program to help developers go out to sea

And in terms of promotion resources ,OPPO Overseas software stores provide developers with strong recommendation on the first screen of the home page 、 Details page content card recommendation 、 Flash screen and other high-quality resources . combination OPPO“ Gravity plan 2.0” support , Will open up the whole scene reach and service ability , We will open up a hundred million exposure resources, cooperate with each other and provide free support resources , Deep linkage, localization and customized operation capability , Achieve download conversion 、ROI Ascension and other purposes of going to sea . according to the understanding of , Comic reading applications Wecomics Through and with OPPO Overseas software store team cooperation , The number of downloads in this channel has increased by more than 20 times ; Tool cleaning class application Keepsecurity The number of downloads has increased 30 times ; Video content applications IQIYI The number of downloads has increased 2.5 times ; Comic reading applications Gaana The number of downloads has increased 3 times .


OPPO Overseas software stores 9.0 Version release , Upgrade gravity program to help developers go out to sea

OPPO The overseas software store team said , When the new version comes out , The team will continue to explore the opportunities and challenges of the application going out to sea , Tap new traffic 、 Develop new features 、 Innovation, new activities , To provide developers with more high-quality application solutions , Achieving a new growth pole overseas . Application of intentional cooperation / Game developer , Accessible OPPO Open platform website to learn more .

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