In recent days, ,OPPO Overseas software stores are brand new 9.0 Version release , This version focuses on security 、 clear 、 Three differentiated functions of saving traffic , Relying on the content and welfare system to help users achieve better download decisions . meanwhile , OPPO Overseas software stores have also brought new plans to upgrade , Get through the whole scene reach and service ability , We should open up our resources to the public and cooperate with each other , In depth linkage with overseas localization and customized operation capability , Explore new modes of overseas distribution with partners .
OPPO The overseas market keeps growing at a high speed , Industry advantages enable developers
With the continuous progress of domestic core technology , Domestic mobile phone brands are rising rapidly and seizing the overseas market . According to the authoritative market research organization Counterpoint Thailand announced 2020 year Q4 Mobile phone market sales figures show that ,OPPO rely on Reno5 Excellent performance of the series , The year-on-year increase was 6%, Become sales volume Top1. Up to now ,OPPO Mobile phone business has covered China 、 Southeast Asia 、 South Asia 、 In the Middle East 、 The regions of Africa and Oceania add up to 40 Multiple national and regional markets , And more than 40 More than 10000 outlets provide consumers with product sales and services .
Accompanied by OPPO The market share of terminal hardware is growing rapidly , And Internet services . Also in overseas markets ,OPPO The purpose of overseas software stores is to provide users with quality experience , Deeply cultivate local operation , And is committed to creating a win-win cooperation of developers overseas ecology . at present ,OPPO Overseas software stores have covered India 、 Indonesia 、 Malaysia 、 Thailand 、 Vietnam 、 The Philippines and other countries and regions , The number of active users is growing rapidly , to 2021 year 3 month , The number of monthly active users has exceeded 1.3 Billion .
Depending on the OPPO“ Soft and hard clothes in one ” advantage , Application Developer 、 Game developers and even IoT And other industry partners can cooperate with OPPO Open platform to reach cooperation , Realize the rapid layout of overseas market , Explore new growth poles outside the Chinese market .
Software store 9.0 Upgrade and update , Help developers improve the efficiency of going to sea
OPPO Overseas software stores 9.0 Version focuses on security 、 clear 、 Three differentiated functions of traffic , Relying on the content and welfare system to help users achieve better download decisions , Combined with product advantages, help developers solve transformation problems at the core end , Effectively help developers improve the efficiency of going to sea .
among , Local editor's selection column is in OPPO Based on the original localization strategy, it is an excellent product APP Content operations products , The local small edition of each region includes the whole network boutique applications , According to user preferences and hot topics in each region , Make application recommendation . Besides , In terms of content and form, we have added a recommendation column for boutique applications, including today's selection （Today’s Pick- Picture and text topics ） And video topics , The video content includes application introduction video and KOL evaluating , Stimulate users' desire to click , More efficiently help developers solve the problem of getting customers at the initial stage of going out to sea .
The application of welfare content is in OPPO Overseas software stores collect the application welfare information of platforms or businesses , Through the integration of application benefits, users will be able to pre download APP The product exposure of the stage , And guide users to participate in store activities , download APP Get benefits . among , Benefits include shopping vouchers 、 Video members 、 Comics, gold coins, etc , Help developers further improve download conversion rate .
In the boutique APP Retrieval ,OPPO Overseas software stores are more focused on users' browsing and searching experience . In the new version , Download amount of application details page 、 Package size 、 score 、 Ranking and other core information under classification are more prominent , So that users can quickly understand the application and download . meanwhile , Add the top of the home page 、 Leaderboards and categories tab And so on , To achieve excellence APP One touch of . Search promotion combined with information flow promotion , It also helps developers to increase product exposure .
Last , In terms of security ,OPPO Overseas software stores 9.0 Version will give users a full range of security protection , At the same time to protect the legitimate APP Developer rights . One side , The store publicizes to users APP List of sensitive permissions and advertising information , The app details page shows the app's sensitive permissions and whether there are ads ; On the other hand ,OPPO Overseas software stores will strictly control resource audit standards , Increase resources, artificial test , Guarantee APP The high-quality products of , Put an end to low quality 、 Shanzhai apps are on the shelves . New version of OPPO Overseas software stores not only guarantee the user's information security and experience in the process of using the application after downloading , It also provides a more healthy environment for developers to go to sea .
“ Gravity plan ” New ways of cooperation help developers expand overseas markets
be based on OPPO Product features of the new version of overseas software stores , Developers can work with OPPO Cooperation in welfare activities and content . combination OPPO Overseas localization strategy , Assist developers to build overseas brand highlands , Get high value users with high quality content operation .
In terms of content cooperation , The software store supports multimedia content recommendation , Developers can make use of rich and interesting content, such as videos 、 The passage 、 Comment on 、 And so on , Combined with accurate recommendation algorithm , Bring more attractive application recommendation experience to users , Realize the rapid innovation in the early stage of going out to sea . at present ,OPPO The content column of overseas software stores mainly includes video cards recommended for users in the form of interesting short videos , And the evaluation card which provides users with interesting function operation guide through detailed explanation of pictures and texts .
In terms of activity cooperation ,OPPO Overseas software stores open India to developers 、 Indonesia 、 Malaysia 、 Thailand 、 Vietnam 、 Festivals in the Philippines and other countries and regions / Cooperation in hot events , Further deepen the localization strategy , Catering to local audiences , So as to help developers improve their brand perception in the local market , Get the favor of users . at present , The app store already supports many types of activity templates , Developers only need to provide material information , To complete the activity configuration . For activities other than templates , You can also report “ The theme + How to play ” demand , It is up to the platform to evaluate whether it can provide customized development capability .
And in terms of promotion resources ,OPPO Overseas software stores provide developers with strong recommendation on the first screen of the home page 、 Details page content card recommendation 、 Flash screen and other high-quality resources . combination OPPO“ Gravity plan 2.0” support , Will open up the whole scene reach and service ability , We will open up a hundred million exposure resources, cooperate with each other and provide free support resources , Deep linkage, localization and customized operation capability , Achieve download conversion 、ROI Ascension and other purposes of going to sea . according to the understanding of , Comic reading applications Wecomics Through and with OPPO Overseas software store team cooperation , The number of downloads in this channel has increased by more than 20 times ; Tool cleaning class application Keepsecurity The number of downloads has increased 30 times ; Video content applications IQIYI The number of downloads has increased 2.5 times ; Comic reading applications Gaana The number of downloads has increased 3 times .
OPPO The overseas software store team said , When the new version comes out , The team will continue to explore the opportunities and challenges of the application going out to sea , Tap new traffic 、 Develop new features 、 Innovation, new activities , To provide developers with more high-quality application solutions , Achieving a new growth pole overseas . Application of intentional cooperation / Game developer , Accessible OPPO Open platform website to learn more .