Background
Overall planning of cultural undertakings 、 Cultural industry development and tourism resources development , Improve the soft power of national culture and the influence of Chinese culture , Promoting cultural undertakings 、 The cultural industry and the tourism industry are developing together , Provides a more effective solution and platform .
Trainees
All provinces and cities in China 、 Cadres of the culture and tourism system of autonomous regions and municipalities directly under the central government .
Training courses
Course （ For reference only ） |
Class hour |
Module one Integration of ideas |
|
The trend and Countermeasures of cultural tourism integration and cultural science and technology integration |
4 |
The integration of culture and tourism in the new era 、 Ideas and measures |
4 |
Conform to the development trend of global tourism , Promote the transformation and upgrading of scenic spots and a new pattern of integration of tourism and tourism in the whole region |
4 |
Tourism industry planning and construction based on regional culture and resource advantages |
4 |
Theoretical thinking on the protection and inheritance of intangible cultural heritage at present |
4 |
Module two Functional integration |
|
Smart tourism and global tourism big data construction |
4 |
Guidelines and standards for global tourism demonstration area and creation of global tourism system |
4 |
Capital operation of cultural and creative industries |
4 |
Module three Industrial convergence |
|
The Enlightenment of digital economy and global market transformation on culture and tourism industry |
4 |
The integration of culture and technology and the innovation and development of digital cultural and creative economy |
4 |
Build a new global tourism engine in the era of digital economy |
4 |
On the Internet + Under the background, the construction of characteristic cultural and creative industry system and the construction of environment |
4 |
Cultural tourism industry resources development and brand building |
4 |
The cultivation of high-quality rural tourism and the development of B & B industry |
4 |
Poverty alleviation through culture and tourism promotes rural revitalization |
4 |
Module 4 Live teaching |
|
Chengdu Campaign Memorial |
4 |
Qionglai Memorial Hall of the long march of the Red Army |
4 |
Chengdu martyrs cemetery |
4 |
Training teachers
University Scholars （ We should give priority to the cadre training of Sichuan University ）、 Leading cadres of the party and government 、 First class teaching resources such as enterprise executives and think tank industry experts .
Training methods
Theory Teaching 、 Live teaching 、 situational language learning 、 Group discussion 、 Round table salon, etc .
Training costs
It depends on the number of trainees and the specific training plan .
